|
||
| Thema: Und Google so: Einmal nackig machen, bitte | Antwort auf: ++ PP-News ++ Fake-News ++ Knallpresse ++ Druckfrisch ++ von Don Cosmo | |
| Und alle so, moment, wir sind doch schon nackig! - Ach ja, stimmt. Dann einmal bücken, bitte. [https://www.washingtonpost.com/news/the-switch/wp/2017/07/30/googles-new-program-to-track-shoppers-sparks-a-federal-privacy-complaint/] Google called its advertising approach "common" and said it had "invested in building a new, custom encryption technology that ensures users' data remains private, secure and anonymous." The Washington Post detailed Google's program, Store Sales Measurement, in May. Executives have hailed it as a “revolutionary” breakthrough in advertisers’ abilities to track consumer behavior. The company said that, for the first time, it would be able to prove, with a high degree of confidence, that clicks on online ads led to purchases at the cash register of physical stores. To do this, Google said it had obtained access to the credit and debit card records of 70 percent of U.S. consumers. It had then developed a mathematical formula that would anonymize and encrypt the transaction data, and then automatically match the transactions to the millions of U.S. users of Google and Google-owned services such as Gmail, search, YouTube and maps. This approach prevents Google from accessing the credit or debit card data for individuals. But the company did not disclose the mathematical formula it uses to protect consumers' data. In a statement, Google said it had taken pains to build custom encryption technology that ensures the data the company receives remains private and anonymous. Google also would not disclose which companies were providing it with the transaction records. When asked if users had consented to having their credit and debit transactions shared, Google would not specifically say. The company replied it requires that its unnamed partners have “the rights necessary” to use this data. Ok, then. ***Diese Nachricht wurde von membran am 31.07.2017 11:13 bearbeitet.*** |
||
| < Auf diese Nachricht antworten > | ||